Commercials have become a big part of the Super Bowl spectacle and with NBC reportedly charging $5 million US per 30 second spot, the stakes are high for advertisers to make an impact.
This year, Tide’s campaign featured Stranger Things’ David Harbour, in a meta series of spots. Other notable mentions were Amazon’s Alexa spot and the NFL’s own spot featuring Eli and OBJ.
Dodge seems to have drawn the heaviest ire for their use of an MLK speech to ‘sell trucks‘.
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