Levi’s asks on ‘SNL’: If you’re woke, why aren’t your jeans?

On Saturday Night Live, Levi’s Woke jeans ask a simple question: If you’re woke, why aren’t your jeans?

This faux-ad, featuring Ryan Gosling, some random kid, and an assortment of SNL cast members, is built to appeal to a generation that sometimes seems more concerned with getting the lingo right than actually fostering positive change in the world. If you see these things and nod approvingly, maybe spend some time looking inward.

If, on the other hand, you see this sketch and think “Holy crap, they’re next-gen JNCOs,” well… you’re not really wrong.

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