Every year as the Black Friday deals get better, human behavior gets worse. This year, it would appear that the sales have reached an all-time low, and stores across America were closed as brawls erupted in the aisles, with customers fighting over the heavily discounted goods.
Video footage of pure chaos saturated Twitter this morning as stores opened their doors, inviting customers in to buy their goods at a reduced rate. In one clip, two women can be seen violently clashing whilst an exhausted security guard attempts to separate them. But, more shockingly, a shopper was shot whilst in the parking lot at a mall in Columbia, Missouri. The 19-year-old, who is yet to be identified, is apparently in a critical condition in hospital. The mall where the incident took place was immediately closed as police investigated the crime, which they have refused to comment on. It is not clear if the incident was related to the sales or not. This wasn’t, however, the only serious injury to take place this Black Friday. The Riverchase Galleria in Birmingham, Alabama, was shut early after paramedics were called to the mall to attend to a shopper with facial injuries. The pandemonium began at 5 pm when various stores opened their doors for their one-day sales extravaganza. Using doorbuster deals and limited-time offers, they enticed thousands of sale-hungry shoppers through their doors. Those brave enough to take the bait were rewarded with shelves stocked to the brim with discounted goods to compensate for the fact that they had abandoned their families and a turkey dinner early in order to bag a bargain. Despite the competition that static stores face from online retailers, who are also cashing in on the annual super sale, experts predict that the average shopper will spend $967.13 in store over the four day weekend – a 4% increase on last year. However, the statistics surrounding Black Friday are becoming increasingly difficult to monitor as retailers commence their sales early with many electronics being marked-down at the beginning of November and a 20% discount being offered for the week before Thanksgiving Day. Video Credit: Red Gotti / Facebook
This year, dirty tactics are being used by crafty shoppers desperate to get their hands on the reduced goods. It has been reported that shoppers are wearing store uniforms in an attempt to blend in with staff, allowing them to have access to more items than they usually would. One Twitter user attempted to profit off of this approach by offering her old Walmart uniforms to the public for $100 a pop. “You can go in the store for Black Friday and take anything you want. I even have a yellow one to look like the manager as well,” she wrote. This ridiculous offering may seem completely unnecessary until you learn that 115 million shoppers plan to hit the mall this Black Friday, while 32 million intend to shop on Thanksgiving Day. Meanwhile, Cyber Monday is expected to become the largest online shopping day in history (for those that have any money left after Black Friday, that is) with $6.6 billion worth of sales expected. But is Black Friday all that it’s cracked up to be? This video may enlighten you on the myths that surround the sale day, which is quickly becoming the most anticipated day of the year (sorry Christmas Day and Thanksgiving).